Patang

Patang is a new-age Indian F&B brand that celebrates the country’s rich snacking heritage through a contemporary lens. Built on the belief that taste has a home, the brand curates regional Indian snacks from their place of origin — from the peppery cashews of Thoothukudi to the bhadang bhel of Kolhapur. Each product is crafted in partnership with local makers, using traditional recipes and clean, honest ingredients. No palm oil. No artificial preservatives. Just good food, made the way it always was. What sets Patang apart is its unwavering commitment to authenticity — not just in flavour, but in storytelling. The brand doesn't just offer namkeen; it offers a narrative, transporting customers to the kitchens, cultures, and communities behind every snack. Its monthly subscription box, Tastes of India, delivers three region-specific snacks to customers’ doors, creating a sensory journey across the country with every bite. In a market cluttered with processed, globalised offerings, Patang stands as a proud flagbearer of India’s culinary soul. It aims to reclaim the Indian snack shelf with flavour, memory, and meaning — reminding the world that India doesn’t snack casually. India snacks with pride, with stories, and with deep cultural resonance — and Patang exists to honour that.